Selling Tips
You don't need a rising market to justify a winter marketing campaign. Winter has always been an excellent time to sell.
If you're ready to make a move but concerned about how the chill weather can dampen your asking price, let us step you through some of the advantages of going to market in the winter months.
The first advantage that almost no one ever mentions is: a winter sale means you'll be cashed up and ready to buy in the spring selling season, which is traditionally a favorite time to sell.
There are a few additional pluses for you. Firstly, as a buyer, the spring market will offer you greater choice. And because supply is usually more abundant, you'll be able to take your pick of suitable homes and be in a better position to negotiate an excellent price.
The second advantage is that in winter, there's rarely an over-supply of properties. That means you're in a better position to hold your ground on price because buyers have a limited number of choices, which in turn reduces their power in a negotiation.
While there are certainly fewer people circling the property market in winter, this time of year brings out the authentic buyers who are motivated to strike a deal and be ready for a new chapter in their lives for the new year.
A successful winter marketing campaign requires an experienced agent who is skilled in selling property by accentuating its strengths in any season. You should always ask prospective agents to provide a comparison of prices for homes sold in winter against those at other times during the year. This should give you greater confidence that winter will not undermine your price expectations.
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